“Management has authority only as long as it performs”
— Peter F. Drucker (1973)*

Proof matters. For decision makers, nothing speaks more clearly than results in practice. Our case studies show how research succeeds in industry and turn those lessons into concise, playbook-style guidance for executives. In the tradition of Harvard-style case teaching, they convert real situations into actionable management insight, while staying true to Drucker’s customer-centric view: the ultimate test of any strategy is the value it creates for the customer.

Better data for super-apps/ analytics/ AI
–  Auto 7: IAV’s ‘enterprise dataspace’ – Case study, IAV’s CEO CES 2025 LinkedIn post
–  Flex’s Catena-X strategy of “buy one, get one free”: Exec brief (1-pager)
–  Auto 6: Sustainability with Catena-X – Case study
–  Auto 5: Mobility super-app disruption – Case study
–  First dataspace use cases in mobility and manufacturing: Schlueter Langdon, C., and K. Schweichhart. 2022. Dataspaces: First Applications in Mobility and Industry. In: Otto, B. et al. (eds.). Dataspaces – Part IV Solutions & Applications. Springer Nature, Switzerland: 493-511, link

Advanced data analytics
–  RoI analytics in auto: Nissan marketing attribution case study (2005-06; U.S. lower mid-size segment of Toyota Camry, Honda Accord, Nissan Altima): Based on consulting with Renault-Nissan-Alliance for my master class MGT 349/ 505 Data Analytics

New digital interactive customer channels: better data
–  Social media: Casey Neistat YouTube vlogger case study (2018-20): For my master class MGT 378 Social Media Analytics, DAx Mktg 4: Casey Neistat – Case study
–  Online media: AOL/ America Online’s ‘You’ve got mail’ case study (1996), published in: European Commission. 1996. El-Pub2 – Strategic developments for the European publishing industry towards the year 2000: Europe’s multimedia challenge. EU Commission DG XIII/ E, Brussels, link1, link2

Digital transformation: AutoMobility
Automotive remains one of the world’s most important industries and economic engines because of size, innovation and employment. It is a pioneer of applying new technology including autonomous driving, electrification, and Mobility-as-a-Service (MaaS).
– Auto 7: IAV’s ‘enterprise dataspace’ – Case study
– Auto 6: Sustainability with Catena-X – Case study
– Auto 5: Mobility super-app disruption – Case study
– Auto 4: Auto versus Mobility – Box versus triangle
– Auto 3: One future of auto is airlines
– Auto 2: Power shift to data
– Auto 1: Digital service shift and 7 gaps
Mobility
– DAx Mob2: Quantifying integrated mobility (2021-03-15)
– Mobility with IDS: Adding the “N” in NPM to RealLab HH (2020-10-12), link
– Metamorphosis of Auto into Mobility (2020-07-10), link
– DAx Mob1: Show me the money (2020-06-06)
– “Calculator” powered by ML: Mobility-as-a-Service (2017-07-04)

* Drucker, P. 1973. Management: Tasks, responsibilities, practices. Harper & Row: New York, NY (p. 284)