Investigators are still analyzing data from this project, which sought to understand the cognitive processes through which television advertising influences alcohol use in a large sample of adolescents tracked longitudinally over four years. Health implications of this project include: 1) advances in the understanding of the role of alcohol advertising in the etiology of alcohol use and abuse; 2) advances in the understanding of the mediators of advertising effects and alcohol use habits over time; 3) improvements in behavioral and health outcomes of individuals, either through policy changes or interventions stemming from etiological research on the causes of alcohol abuse. Research to date has been published in a number of journals such as Pediatrics, Psychology and Marketing, and American Journal of Health Behavior. Additional publications are still planned.