“There is only one valid definition of business purpose: to create a customer.”
— Peter F. Drucker
The Drucker Customer Lab is designed with three audiences in mind: students, businesses, and entrepreneurs. At the Lab, students will learn how to create customers, businesses will acquire new capabilities to transform into customer-centric organizations, and entrepreneurs can speed up the idea-to-product process through agile development to create customers faster.
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The Lab provides an unbiased, award-winning environment in which graduate students and industry partners learn to quickly implement customer-centered innovation using key building blocks:
- Big and deep data
- Analytics sciences
- Real-life experiments
Our Lab participants gain firsthand experience working with telemetry and biometric sensors for data collection, cloud-based machine learning systems for analytics, and app-enabled rapid prototyping toolkits for experiments.
In one example, Evan Howard, a student in CGU’s dual Master of Science/MBA program with Art Center College of Design in Pasadena, and Oliver Hofstetter, an exchange student from the University of St. Gallen, Switzerland, transformed a traditional key into a “smart key.” Instead of searching for the right key on a keychain, a smart key will light up and buzz on approach to the matching door–particularly helpful with similar-looking keys and in the dark.