This case study has been created to support the teaching of our MGT 378 Social Media Analytics course. The objective is to start with a famous social media story and dissect it to identify critical success factors. With more than 10 million YouTube subscribers in 2018, Casey Neistat is a quintessential social media star, a vlogging talent who has built a successful media business around his vlogs.

Langdon, C. 2019. Casey Neistat Case Study. MGT 378 Social Media Analytics, Peter Drucker School of Management, Claremont Graduate University, LA county (update of original 2018 version)