March 15, 2021

Mobility AX: Quantifying Integrated Mobility

We are stuck in traffic; it takes longer and longer to get from point A to point B, particularly in densely populated urban areas. And we are all paying the price: Drivers, commuters, cities, the public, and the environment. Motorized individual transport has liberated citizens all around the world. However, today, in many urban areas progress is in reverse gear. One solution is intermodal mobility and specifically integrated public transport, the linking of public transport with micromobility, such as electric scooters, and on-demand shuttles. To be clear, for anything to replace motorized individual transport it must be better. Let’s face it: In order to change our behavior as consumers, anything new ought to be better than the old. So, we ask: Is there a user value problem with integrated public transport? Can it be faster, cheaper, and more convenient?

Read about first results: Schlueter Langdon, C., and N. Oehrlein. 2021. How much better is public transport with intermodal? Quantifying user benefits of integration with micromobility. Working Paper (WP_DCL-Drucker-CGU_2021-03), Drucker Customer Lab, Drucker School of Management, Claremont Graduate University, Claremont, CA