June 13, 2021

Auto 4: Auto versus Mobility … Box vs Triangle

Auto or mobility? Isn’t it the same? Meriam-Webster defines an automobile as “a usually four-wheeled […] vehicle designed for passenger transportation” (Merriam-Webster, link) and mobility broadly as “the capacity to move” (Merriam-Webster, link). The Los Angeles Auto Show calls its annual conference event AutoMobility (link). As it is located in the largest car-buying market in the U.S. they probably know something about it. Why would it matter anyway? Isn’t it all about getting from point A to point B? Well, for investors and management it matters. For them, it is about running a business right. For example, if mobility were to require different skill sets than automotive, then it would matter for employees and MBA graduates, too. So, let’s take a closer look.

Please read about Auto 4 here: Schlueter Langdon, C. 2021. Auto versus Mobility … or Box versus Triangle. Working Paper (WP_DCL-Drucker-CGU_2021-06), Drucker Customer Lab, Peter Drucker School of Management, Claremont Graduate University, Claremont, CA

This article is the fourth instalment of our “Auto” series. Previous episodes include:

  • Auto 1: Digital Service Shift and 7 Gaps (link)
  • Auto 2: Power Shift to Data (link)
  • Auto 3: One Future of Auto is Airlines (link)